Logo Design for StopFraudNYC
StopFraudNYC is a campaign for raising awareness of fraudulent schemes and activities throughout the city of New York. During the start of COVID-19 pandemic, there was a rise in fraudulent activities occurring all over New York city. Citizen's personal information and belongings were compromised and/or stolen.
This logo was inspired by New York's transit system with the letter "S", "F", and" N" in bold white combined in the color red like a stop sign to raise awareness to the citizens of New York city to be on the lookout for scam artists and trickery.
A bus stop advertisement is replace with the StopFraudNYC logo.
Preliminary concept sketches of SFN logo designs